New upmarket taco operations, whether a truck or a brick-and-mortar concern, give me pause. Are the owners only in the business because they like tacos and see them as an easy entry into the food industry? You know, because a taco is anything you want it to be? Such is the case of the now defunct 333’s Gourmet Taco Shop. Charging up to $12 for a sloppy product on Kroger tortillas was never sustainable long-term. Or are they driven by something more? Flatlanders Taco Co., a lonchera wrapped in a mod Dia de los Muertos shell, is an example of the latter.
Inspired by their time living in Colorado and years of traveling and studying in Mexico, Texans Ashley and Tyler Hall returned home to offer tacos influenced by Tyler’s lifelong intimacy with Mexican food in the United States. “For me, I grew up eating tacos and tamales. Mexican food has always been a two or three night a week meal in my family,” he says. “My first homemade authentic meal, menudo, was while working as a dishwasher when I was 13. That was my introduction to a flavor profile that has always got me looking for the best homestyle Mexican cooking wherever I am. When I met my wife 7 years ago, the obsession doubled with her love for it as well. Now it’s almost every meal. Everywhere we travel, we try to find an off-the-beaten-path Mexican grocer, restaurant, stand or truck to get our fix, always taking note of our favorite and unique sauces, salsas and taco combinations.” The result, Tyler says, is an effort to create specialty tacos while staying within the bounds of tradition. And it’s promising. Continue reading